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Carefree shoppers most likely to receive retail discounts, study finds

A study by Durham University Business School finds that shoppers who adopt a more carefree approach to spending are most likely to receive personalized retail discounts. The research highlights how retailers target such customers for promotions.

Carefree shoppers most likely to receive retail discounts, study finds
Image: Phys.org

A study by Durham University Business School finds that shoppers who adopt a more carefree approach to spending are most likely to receive personalized retail discounts. The research highlights how retailers target such customers for promotions.

Sources

  • Phys.org — Carefree shoppers most likely to receive retail discounts, study finds

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