Carefree shoppers most likely to receive retail discounts, study finds
A study by Durham University Business School finds that shoppers who adopt a more carefree approach to spending are most likely to receive personalized retail discounts. The research highlights how retailers target such customers for promotions.
A study by Durham University Business School finds that shoppers who adopt a more carefree approach to spending are most likely to receive personalized retail discounts. The research highlights how retailers target such customers for promotions.
Sources
- Phys.org — Carefree shoppers most likely to receive retail discounts, study finds
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