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Science··1 min read

Study reveals how communication sequence strengthens green persuasion

A new study highlights that the sequence of sustainability messages can significantly impact public perception of green initiatives, suggesting that the emotional response to earlier messages influences how subsequent messages are received.

Study reveals how communication sequence strengthens green persuasion
Image: Phys.org

A new study highlights that the sequence of sustainability messages can significantly impact public perception of green initiatives, suggesting that the emotional response to earlier messages influences how subsequent messages are received.

Sources

  • Phys.org — Study reveals how communication sequence strengthens green persuasion

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